As one looks at advertisements, women are usually always portrayed the same way. Women are shown to portray the stereotypical definition of femininity, which usually illustrates them as sexual objects, as submissive and dependent and as a depiction of a stay at home mom who is responsible for all the housework. Women are shown in these ways, to counteract the dominant, emotionless and stoic male counterpart. Femininity in the media, especially in advertisements portray women in these ways not only to sell a product, but to also sell a socially constructed idea of how women should look, behave and think. Women are shown images of what the ideal women should be like, which in turn reinforces the negative portrayals the media shows. Femininity is portrayed in the media as dainty, subordinate and sexual, which transforms into the idea that women are seen as inferior and weak in comparison to men. This depiction is seen within many advertisements, especially advertisements directed towards men. When a product is being sold to a man, the women in the advertisements are shown as sexual beings, in the control of men, and are almost portrayed as objects. This is to insure to men, that the product is helping to enhance their masculinity, while keeping women “in their place”. Advertisements directed toward women show femininity in a slightly different way, showing women as powerful and able to take control of their beauty, career, health and life, yet they are still shown as an image of beauty, that is usually unobtainable by the average woman. Femininity is a concept that includes how women are perceived to look, act and think, and depicting how femininity in advertising is important to understand why ads portraying women look the way they do.
Questions
What are some specific things out blog should address?
Should the blog use information directly from our final paper or will it be additional information?
What is the best way to tie all of our blogs and paper together?
Excellent work, Adrienne. Very thorough work here. Your image is a bit too big. There are ways to make this image smaller when you post it. You can go into "edit" and select the image, click and drag one of the corners to make the image smaller while holding down the shift key to preserve the proportions.
ReplyDeleteTo answer your questions: you don't have to do much else with your blog for the rest of the class. Really, you're going to be working on your website as a group and your presentations as a group and that's it. You're welcome to keep using this blog, but we just wanted to get you started on it and get you familiar with the format, and that's it.